Developing a Marketing Strategy
Our job is to support you in selling your home with the best possible terms, and to aid you through the entire process with as little stress as possible. You will find that at Forbes Realty Union we are:
Well-versed in local and state requirements and laws affecting your transaction.
Unrivaled when it comes to transaction negotiations.
Resourceful in attracting the largest possible pool of potential buyers.
Knowledgeable in the technology resources that facilitate the transaction.
Supported by professional legal counsel.
Punctual, polite, and ethical.
In order to sell your
home quickly at the best possible terms, it's necessary to prepare
your home for the market. This process includes:
Deciding the proper timing for when to put your home on the market.
Setting a price based on recent comparable sales, local market conditions, and your goals.
Estimating probable net proceeds.
Consultation about how to market your home in an appealing fashion.
Marketing
Your Property
Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
Arranging a caravan tour for your home.
Developing a flyer/brochure highlighting the features and benefits of your home.
Promoting your home at the appropriate associations for maximum exposure to other cooperating agents.
Holding open houses when appropriate.
Contacting your neighbors to promote the property.
Featuring your property on our web site, REALTOR.com, Craigslist, and others.
Asking clients and colleagues if they know of possible buyers.
Advertising via newspaper and print.
Negotiating the
Offer
Mr. Forbes will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented with all the wisdom accumulated with years of experience by our team.
Reviewing the contract and obligations before you sign.
Explaining how contingencies and release clauses work.
Protecting you from signing a "blank check" for unknown problems or repairs.
Defining legal disclosure requirements.
Orchestrate the offer process for "back-up" offers, if necessary.
(Simultaneous Close = Create Note, Sell Note, Get Cash)
If you have property for
sale and are having trouble finding buyers who can qualify for
conventional bank funding, we can also help. Ask about our
"Simultaneous Closing" program. In a simultaneous close the
seller creates a new real estate note in order to sell property, then
immediately sells the real estate note to one of our investors for
cash.
This can allow you (the seller) to advertise
"owner will carry note" to gain more potential buyers. If
you get a potential buyer, you can then create a private real estate
note secured by a trust deed for the sale. When escrow closes you
then may sell the newly created note for cash. Depending on the
interest rate and terms the note may need to be discounted to promote
a quick sale of the note. By attracting more buyers you will sell
your property faster and still get your cash at the time of sale!
In times like these, a seller of Real Estate should think creatively
to maximize their market selling opportunities.
Throughout the
negotiation, Forbes Realty Union provides you with all the
information you need to make the best decision
possible.
Transaction Management
We
work hard so you don’t have to stress. Once an offer is accepted,
we manage all the details to make the process as efficient as
possible:
Staying in contact with the buyer's agent to ensure a smooth escrow.
Following up on the progress of the buyer's loan.
Monitoring all deadlines.
Advocating for your rights under the signed contract if a conflict with the buyer arises.
Closing
We
review all closing documents and ensure both parties have copies.
When the transaction has closed, we will deliver the closing check to
you and the keys to the new owner. Let’s do some business!
